Take Your Own Photos
A great way to make your posts stand out is to take your own photos or create your own graphics. The image is the first thing that people see and shouldn’t be ignored. Before they even begin to read your words they are already listening to a story with your image.
Interview Someone You Admire
Blogs are conversational by nature, so why not bring the conversation into the content of the blog as well? You can write out your interview or you could create a podcast or a video. It’s a great way to talk about your area of interest while showing off your personality at the same time.
Find a Personal Narrative
Although it’s a business blog, without a personal narrative it can tend to fall a little flat. Find a way to talk about things that are relevant in a more personal way. Or offer guest post opportunities to super fans. A little anecdote goes a long way!
If you have fun writing it, your readers will have fun reading it.