Although you want to be able to maintain unique content on all your social media platforms, there are going to be things that you will want to share across everything – especially where twitter and facebook are concerned. And the problem with doing that in one tool is that sometimes you sacrifice things along the way. If you share a link on twitter and that auto-posts to facebook then the link doesn’t always have the thumbnail preview in Facebook like it would if you had shared it directly.
The good news is that there are some very cool tools to allow you to maximise time by posting to both networks without sacrificing the visual look of what you are posting.
Buffer App allows you to connect your twitter account and facebook account and share status updates, links and photos across both Facebook and Twitter as they should appear rather than in a condensed twitter format. You can also set up a schedule so your posts are spaced out throughout the day and you are not overloading your feed.
Well worth a look!